THE DCM PERFORMANCE PROTOCOL
Most businesses jump straight to ads before the foundation is ready. I build the system underneath that makes them actually work — every lead tracked, every dollar accounted for, and every decision backed by data you can actually trust.
Step 1 - The Shadow Audit, Blueprint, & Onboarding
Before we ever speak, I use professional tracking tools to find every place you're losing leads and map exactly what your top competitors are doing. After my initial report is done, we will hop on a 15 minute meeting to discuss the plan. During the meeting, we build a custom strategy around your specific market & customers, and the actions that generate you the most revenue. You tell me your goals, and I will set up everything to scale accordingly. Once you're onboard I collect access to every platform and account, and this is the official start of our partnership.
Step 2 - The Wiring
This is where the real work happens. I install one piece of code on your website that becomes the control center for everything — from there, I wire your complete tracking infrastructure including Google Analytics 4, your Google Ads Conversion Tag, and every social pixel across Meta, LinkedIn, X, and TikTok. Even if you aren’t running ads or on every platform yet, I still set it up to ensure the pixels are collecting the right data and building the correct audiences from day one. I then configure Enhanced Conversions to recover leads that standard tracking misses, implement Consent Mode v2 for full legal compliance, and set up custom conversion events around the exact actions making you the money that we would have discussed during our meeting. Not page views — the specific clicks and form submissions that turn into real revenue. One control point with zero gaps.
Step 3 - The Engine
Setup is only the beginning. Every week I'm living inside your data — scanning for bot traffic and filtering it out so every number you see is real, growing your retargeting audiences so your pool of strong prospects builds every single week, and running competitive intelligence on your competition helping you stay ahead of the curve. I monitor heatmaps and session recordings to find exactly where visitors are dropping off, and fix the identified leaks. Every month you get a full Looker Studio performance report — where your traffic came from, how many real leads were tracked, what's leaking, and exactly what the plan is next month. No vanity metrics. Only the numbers that move your business forward.
Every client begins at the Foundation — Tier 1. Before any ad dollar gets spent or any campaign goes live, the data infrastructure has to be airtight and the audiences have to be built. Scaling only works when the system underneath it is solid. From there, the direction is always yours.
- TIER 1 -
The complete data foundation your business needs before ads can actually perform. Most businesses are losing 30-40% of their leads to tracking gaps they don't even know exist — clicks that vanish, conversions that go unattributed, and money spent with no way to prove what worked. I fix all of it. I wire your complete tracking infrastructure, install every pixel across every platform, and configure custom conversion events around the exact actions that generate you revenue. Every week I'm inside your data maintaining it, growing your retargeting audiences, and monitoring your competition. Every month you get a full Looker Studio performance report that tells you exactly where your money is going, what it's producing, and what the next move is.
This is not a setup and leave service. Every month I'm actively working to make sure your data is cleaner, your audiences are larger, and your business has more intelligence than it did the month before.
What's included:
Full GTM and GA4 setup and ongoing management
Every ad pixel installed and building audiences from day one — Meta, Google, LinkedIn, TikTok, X
Custom conversion tracking around the exact actions that make you money
Weekly data hygiene, bot filtering, and audience growth
Competitive intelligence monitoring on your top rivals
Monthly Looker Studio performance report and strategy call
UTM tracking system so every campaign is traced back to real results
Heatmapping and session recording to find and fix every leak on your site
GBP tracking so calls and clicks from Google Maps are never missed
Lead alert system so you are notified the second a conversion happens
The “Capital Architect” Protocol
- TIER 2 -
The “Capital Scale” Protocol
Tier 2 is entirely your decision and I will never push it before your data is ready. After at least one month of Foundation work your retargeting audiences are built, your conversion patterns are proven, and your business has everything it needs to scale with real precision. When you decide it's time, here is exactly what gets activated.
Google Ads or Meta is required to enter Tier 2. Every additional platform is your choice based on your specific goals and data.
Google Ads & YouTube — The highest intent traffic that exists. When someone searches for your service, they already have their wallet out. I make sure your business is the one they find and call. I build your complete campaign architecture from scratch — separate campaigns per service, high intent keyword research, a full negative keyword blocker list so your budget never gets wasted on the wrong clicks, direct response ad copy, call and location extensions, geotargeting to your exact service radius, and ad scheduling around your actual business hours. Every week I run search term audits, adjust bids based on real cost per lead data, rotate A/B tests, monitor quality scores, and pace your budget so it never blows out early. YouTube remarketing is also available within this tier.
Meta (Facebook & Instagram) Ads — Where Google catches buyers, Meta creates them. I set up your full Conversions API to bypass iOS tracking loss, build a three layer campaign structure hitting cold audiences, warm middle funnel traffic, and bottom funnel retargeting simultaneously. I develop your creative strategy, write multiple variations of ad copy, build native lead forms if your landing page needs support, and manage your audience expansion through lookalike scaling once enough conversion data becomes available. Every week I monitor frequency scores to prevent ad fatigue, shift budget toward winning ad sets, and rotate creative before performance drops.
LinkedIn Ads (Add-on) — Built for clients targeting other businesses. I handle account based targeting by company size, job title, and industry, run sponsored content and direct InMail campaigns, and build lead gen forms that convert without the prospect ever leaving LinkedIn.
TikTok Ads (Add-on) — For businesses targeting younger demographics, or visually demonstrable services. I manage Spark Ads that boost your existing organic content as paid ads so it looks native, establish a weekly creative refresh cycle, monitor lead forms daily, and build audiences from the pixel data installed in Tier 1.
X Ads (Add-on) — Best for businesses in niches with active online communities. I run keyword interception targeting people who have engaged with relevant topics in the last 7 days, follower lookalike targeting against your top competitors, and direct response campaigns built for the fast scroll environment of X.
What's included across all active platforms:
Full campaign architecture and setup for every active platform
Weekly search term audits, bid adjustments, and A/B test rotation
Creative strategy, ad copy, and refresh cycles to prevent fatigue
Advanced retargeting and lookalike audience scaling
Landing page and conversion rate optimization
Full ad spend transparency — every dollar tracked and attributed
Monthly Looker Studio performance report, covering cost per lead by platform, ROAS, creative performance, audience growth, keyword wins and losses, and the exact revenue your campaigns generated that month — so you always know to the dollar what your investment is producing
Every quarter the full timeline — cost per lead from month one to now, proving the system compounds over time